Case Study

21% increase in qualified direct applicants

Headquartered in Santa Monica, California, GSN Games is a global mobile gaming company with over 450 employees spread across 11 offices in 6 countries. To compete in the crowded gaming market, GSN Games is continually focused on bringing in the best talent to help differentiate their products.

The growing team is consistently recruiting for highly competitive roles, such as engineering and creative positions, so providing an engaging, streamlined experience for recruiters and candidates is critical. “Our previous ATS was not very intuitive. It had a clunky user experience with lots of unnecessary clicking and ultimately wasted time for our team,” notes Travis Clarke, Senior Manager, Global Talent Acquisition at GSN Games. “And from the candidate perspective, the application process was cumbersome and rather redundant, requiring them to manually enter all their information.”

As GSN Games began to assess different options, they were focused on finding a cleaner recruiting solution that could provide a better candidate experience while also integrating with their larger organizational workflows. “We demoed 3 or 4 ATS options, and I certainly thought Hire was the most intuitive and easy to use. It offers considerable time savings for recruiters, integrates seamlessly with G Suite, and the pricing was great as well,” notes Travis.

The GSN Games team decided to move to Hire in January 2019 and quickly implemented the system across their global business. “It was very quick. From deciding to implement Hire to having all our data migrated took less than 3 weeks,” recalls Travis. “The partnership with Google has been great. They’re super helpful with all our questions and always quick to respond.”

Impressing candidates with an enhanced careers site

In transitioning their ATS, one of the primary goals for GSN Games was to improve the candidate experience on their careers site to better compete for top talent. Since switching to Hire, they have seen a significant rise in the number of qualified direct applicants on their site, which has ultimately resulted in more hires from these applicants. Hires that originated as direct applicants previously made up 25% of their total hires, and they now make up 46%.

The percentage of hires we’re making as a result of direct applicants has increased by 21% since switching to Hire.

Travis Clarke

Senior Manager, Global Talent Acquisition at GSN Games

“The percentage of hires we’re making as a result of direct applicants has increased by 21% since switching to Hire,” states Travis. “When we implemented Hire, we revamped our careers site to make it more streamlined. Candidates can find the right jobs much more easily, and the application process is more straightforward. By minimizing manual data entry for candidates, Hire makes it much easier for them to apply and prevents drop-off.”

Making it easy for hiring teams to engage

In addition to enhancing the candidate experience, GSN Games has also seen a significant improvement in the experience for their recruiters and hiring managers since moving to Hire. “I can’t overstate how much more intuitive Hire is than our prior system,” notes Travis. “I think I could pull in a recruiter from any other company with no exposure to Hire, and they’d be able to operate the system within 5 minutes. It’s so easy to use.”

I can’t overstate how much more intuitive Hire is than our prior system. It’s so easy to use.

Travis Clarke

Senior Manager, Global Talent Acquisition at GSN Games

Hiring managers are also able to get up and running on the system quickly, which has led to an increase in their engagement with the recruiting process. “For hiring managers, it’s very self-explanatory. At most we give them a 5-10 minute tutorial, but they can typically just get in and get going,” explains Travis. “Hire has caused our adoption rate for hiring managers to spike because it’s so easy for them to log in and intuitively understand the system.”

With this increased involvement, GSN Games is seeing more collaboration across hiring teams. “Recruiting is much more collaborative with Hire. Hiring managers are not afraid to get into the system and be active participants in the process,” says Travis. “Collaboration features, like the ability to @mention colleagues within Hire, have really helped to improve communication between hiring stakeholders.”

Reducing clicks and saving time throughout the process

By leveraging Hire’s tight integration with G Suite, GSN Games has been able to minimize clicks for recruiters and streamline their hiring process. “I could go on and on about the time savings for recruiters,” says Travis. “Hire’s integration with G Suite saves our team so much time because we can do everything within one system. For instance, scheduling is so easy in Hire and has been a huge benefit for our recruiters.”

In addition to Calendar, the integration with Gmail has empowered GSN Games to keep recruiting processes moving seamlessly, even when a recruiter is out of office. “Having all our candidate communications in one place has been super helpful,” notes Travis. “This is especially true when we’re covering for other colleagues because we can quickly see everything that has happened with that candidate and pick up where things were left off.”

I could go on and on about the time savings for recruiters. Hire’s integration with G Suite saves our team so much time because we can do everything within one system.

Travis Clarke

Senior Manager, Global Talent Acquisition at GSN Games

Recruiters have also seen significant value from Hire’s resume reviewing capabilities. “Being able to mass preview resumes reduces so many clicks for recruiters,” explains Travis. “You can look through resumes in one click and take action right from there. It’s been a big time saver for us.” Travis also notes that the team has been delighted by Hire’s ML-powered resume highlighting functionality. “The highlighting feature is great, especially when we’re hiring for a role with specific technical skills. Hire highlights those skills and makes it easy for us to quickly scan candidate resumes.”

As Travis summarizes, “the comparison between Hire and our previous ATS has really been night and day. Everyone has been very, very pleased; I’ve heard nothing but positive things.”

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