Atom Group plans to expand its workforce to 1,000 by 2022. To meet that recruitment need, it has recently implemented Hire to recruit across its four businesses.
Atom Group is a global pioneer in the drinks industry, encompassing the entire life cycle of spirit production, from brand development to retail sales. In 2017, it was the only spirits company listed in the Sunday Times Virgin Fast Track 100, a national league table that ranks the top 100 private British companies with the fastest-growing sales over the past three years.
Atom disrupts the drinks industry with three separate businesses: Atom Brands, Maverick Drinks, and Master of Malt, all supported by a fourth business support function, Atom Nucleus.
Atom Brands is the hub for drinks development. As a producer of world-class spirits brands, Atom Brands was named the IWSC Gin Producer of the Year and The Spirits Business magazine’s Grand Spirits Master in 2017.
Maverick Drinks is a distributor for the UK's finest spirits. Its focus on quality led to Maverick Drinks being named the IWSC Spirits Distributor of the Year in 2014, 2016, 2017 and 2018.
Master of Malt is the leading online spirits retailer, carrying a wide range of distinguished whiskies from around the world, exciting gins, fine spirits, cocktail ingredients, and more. For six out of the past seven years, Master of Malt has been named Whisky Magazine's global online retailer of the year.
In 2018, every Atom Group business unit was in growth. It was an incredibly exciting time, with commercially successful innovation flowing right across the company. Atom Brands had significant momentum behind its product portfolio, increasing numbers of third-party brands wanted to work with Maverick Drinks, and Master of Malt continued to win new customers through its relentless focus on service and product offering. To truly harness the potential of all the activity, the team needed to grow, and fast. From the 160 employees at the start of 2018, Atom Group set the target to grow to 1,000 people by 2022. To make this rapid growth possible, the company needed a new system to upscale recruitment and ensure organised, efficient, and fast-moving processes.
Handling a team’s worth of admin
At the beginning of 2017, Atom's hiring needs were less urgent. With no more than five open job positions at any time, the company managed to operate with a cumbersome hiring process—uploading every resume submitted into a separate Google Document before passing it on to the hiring manager to review, reject applicants, or request interviews as required.
This system worked until Atom set greater hiring targets. Growing to 1,000 people meant hiring six or seven people per week. The manual process of uploading resumes for that many positions was no longer feasible.
“We already know that Google Hire is just so much more efficient. Before, we would be copying and pasting emails, individually contacting every single candidate who applied to let them know their hiring outcome”