You can use the recency effect to your advantage. With a few simple changes, you can write an employment offer letter that builds excitement
and instills confidence—turning a good offer letter into a great one:
Go beyond the “transaction.” Offer letters don't need to be terse and technical. While some sections should be particularly clear and
concise—like salary, employment type, and start date—there's plenty of room to add personality and positive emotion into the experience.
Answer crucial questions. Your offer letter is the perfect opportunity to demonstrate your communication skills and answer additional
questions about job titles, responsibilities, and compensation. It's an opportunity to clarify expectations and ensure both candidate and
company are on the same page.
Don't hold back. Hiring is exciting. You've found someone with the perfect combination of skills, experience, and interest to join your
team, and they're about to open the door to a whole new career. So don't hold back: If you were bowled over by your candidate, send them
a clear, unequivocal message: You're a great fit, and we'd love to have you to join our company.
While the traditional job offer letter was just that—a physical letter—today, most companies send offers by email. Your offer letter can either
be written in the body of an email or attached as a separate document.
However you choose to write your job offer letter, there are 11 elements that need to be included.
11 Elements of a Job Offer Letter
Receiving an offer is a moment of celebration, and adding a line (or two!) of congratulations to your letter reinforces the sense of
At Google, we go a step further: Once an offer has been made, recruiters reach out to interviewers and hiring managers involved in the
recruitment process and encourage them to send their own congratulations to successful candidates.
There are dozens of reasons why your successful candidate is perfect for the role, from their skills and experience to their interests
Including a snapshot of your reasoning helps codify what the best candidates did well and explains why you're so excited to have them
join the company. It's an extra vote of confidence in their abilities and helps highlight the skills that will make them successful
in their new role.
3. Position Title and Responsibilities
Open your job offer letter with the position title—like Head of Marketing, Business Development Representative, or Financial Analyst—and
a brief description of the role's core responsibilities. You'll have talked through these in more detail during the interview process,
but your offer letter is a good opportunity to recap.
4. Employment Type, Compensation, and Pay Structure
According to research from
employers report that a noncompetitive starting salary is the most common reason for declining an offer.
With that in mind, it's important to explain the compensation package on offer and be open to some back-and-forth before your candidate
accepts the offer. Make sure to include the following:
- Clarification as to whether the role is for a full-time or part-time position.
- Annual salary or hourly rate, according to the pay structure of the role.
- Any applicable bonuses or commissions. These are particularly common in sales roles in which employees are incentivized
to hit predetermined sales quotas.
- Clarity regarding when salary is paid—most companies use a biweekly or monthly pay period.